Firefly phone marketed specifically at 5 to 9 year olds
Obviously, in the light of official government advice that children up to the age of 16 should not use their phone except in emergency situations, and the personal opinions of leading scientists in the world on child usage of a phone (see below), this seems like a particularly irresponsible marketing decision. With the steadily increasing research showing a probable association with long term mobile phone usage and an increased risk in developing a typically fatal brain tumour, the idea of promoting any level of mobile phone use for young children is simply exploiting parents fears for their safety for the sake of extra profits. What makes it worse is the tragic irony that in giving the phone to their children, parents will feel they have made a positive choice with regards to their child's welfare, when the opposite may turn out to be the case.
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